Stoymedia Learning Center

The amount that you should be spending on marketing isn't decided by agencies nor "analysts", it's decided by your competition and i'm just here to give you a rough idea what others are spending.

To get a roofing lead in 2026 isn't the same as it was in past years, algorithms have changed, ad costs have changed, & lead vendors like Stoymedia have to accommodate for things like that.

If you've ever wondered, how do I pay for ad placements when it's on a CPM basis? Or what is CPM Advertising? This is for you.

What is PPC advertising and how does it work? Why is my agency recommending it and how will it benefit me? We'll here's a breakdown.

See, many window companies waste lots of money chasing leads from vendors and they keep getting "burned" when there was really another missing link holding them back.

If you've ever been on a call with a consultant or agency at some point for your home service business they've most likely told you about "Growing Your Brand" but lets break down what that actually is