Guides & Downloads

If you've ever been in a situation where you keep spending more on marketing, get a bunch of leads, and then scratch your head wondering where are the appointments and sales? This is for you.

The amount that you should be spending on marketing isn't decided by agencies nor "analysts", it's decided by your competition and i'm just here to give you a rough idea what others are spending.

To get a roofing lead in 2026 isn't the same as it was in past years, algorithms have changed, ad costs have changed, & lead vendors like Stoymedia have to accommodate for things like that.