Stoymedia Learning Center

Learn about marketing a home service business with case studies & expert advice

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To get a roofing lead in 2026 isn't the same as it was in past years, algorithms have changed, ad costs have changed, & lead vendors like Stoymedia have to accommodate for things like that.

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Karel Stoy

May 23

If you've ever wondered, how do I pay for ad placements when it's on a CPM basis? Or what is CPM Advertising? This is for you.

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Karel Stoy

May 16

What is PPC advertising and how does it work? Why is my agency recommending it and how will it benefit me? We'll here's a breakdown.

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Karel Stoy

May 9

See, many window companies waste lots of money chasing leads from vendors and they keep getting "burned" when there was really another missing link holding them back.

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Karel Stoy

May 2

If you've ever been on a call with a consultant or agency at some point for your home service business they've most likely told you about "Growing Your Brand" but lets break down what that actually is

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Karel Stoy

April 25

Everyone says "Call Your Leads Within 5 Minutes", Wrong. That advice came out 19 years ago, you must be calling faster and here's some evidence.

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Karel Stoy

April 18

Let’s Talk About Your Marketing.

Confused Contractor Looking at big machine which's complexity represents their complex marketing