Stoymedia Learning Center

Learn about marketing a home service business with case studies & expert advice

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If you've ever been in a situation where you keep spending more on marketing, get a bunch of leads, and then scratch your head wondering where are the appointments and sales? This is for you.

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Karel Stoy

June 13

The amount that you should be spending on marketing isn't decided by agencies nor "analysts", it's decided by your competition and i'm just here to give you a rough idea what others are spending.

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Karel Stoy

Jun 6

To get a roofing lead in 2026 isn't the same as it was in past years, algorithms have changed, ad costs have changed, & lead vendors like Stoymedia have to accommodate for things like that.

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Karel Stoy

May 23

If you've ever wondered, how do I pay for ad placements when it's on a CPM basis? Or what is CPM Advertising? This is for you.

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Karel Stoy

May 16

What is PPC advertising and how does it work? Why is my agency recommending it and how will it benefit me? We'll here's a breakdown.

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Karel Stoy

May 9

See, many window companies waste lots of money chasing leads from vendors and they keep getting "burned" when there was really another missing link holding them back.

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Karel Stoy

May 2

Let’s Talk About Your Marketing.

Confused Contractor Looking at big machine which's complexity represents their complex marketing