In all honesty, No.
If Pay Per Click Advertising on Google & Microsoft was dead there wouldn’t be $724,904,109.59 spent every single day on Google PPC Ads
If you don’t believe me look up how much Google makes a year from PPC advertising and divide that by 365.
Why the answer is No
It’s never that the platform died and never got results again, it’s more-so the fact you haven’t figured out how to make it work yet.
If the platform died and no one got results anymore, they wouldn’t make any more money.
It’s very important to discern between whether everyone around you can’t get PPC to work or if it’s the entire platform which I can tell you confidently, everyone around you and you just can’t figure it out.
The businesses who are making big numbers in the roofing industry have got PPC dialed in, or they have an agency taking care of PPC for them.
How to make it work for you
There is multiple really important factors to making PPC work for a roofing company,
- You must have a good landing page
What does good mean . . .
It must load fast and be responsive to all device sizes
These are the two biggest problems we see as the biggest problem for the landing page.
We see landing pages that don’t look very good on mobile and take over 3 seconds to load which are both incredibly crucial to the success of a PPC landing page.
2. You must have a good offer
This should be 1 but I don’t want everyone to know this so if you’re still reading good for you,
The offer is the most important part of any advertising.
If your offer is “Get A Free X (that’s worth $15k)” even if the landing page loads slow & the form doesn’t work. . .
If there is an address at the bottom, they’ll show up or mail you a letter asking to claim it.
That’s how crucial the offer is.
The rest of the skills that make a good PPC campaign are media buying, copywriting (what’s actually in the lander), etc that are skills a good media buyer would have at the tip of their fingers so we urge you to schedule a call to find out if we might be a good fit to run your PPC ads.
It’s Might Be Recommended To Quit
Now this section may shock you, but if don’t have any other platforms working or on I would recommend that you switch over to Meta Ads
Specifically if you’re a home service business that has a local market, switch to Meta
The problems with PPC ads on either Google Or Microsoft is that fact that you need:
- Big budgets
- Patience
- Long term vision
The results you’ll get out of PPC may last long, be very consistent, and very high quality
But it comes at the cost of the platform taking 90ish days to warm up and the fact that if the big guys are spending 100x what you are, you won’t be able to show up where they are.
The truth is in Meta Ads you are able to piggy back off of the big guys since once they click on one of the big guy’s ads your ads will probably be shown next and since they anyways need multiple quotes they’ll probably click on you too,
But in the case of Google, they might just bounce as soon as they’ve submitted.
Check out the video of the comparison between the two here: https://www.youtube.com/watch?v=OngUngZ5Tz8
Article By
Karel Stoy is the Founder & CEO at Stoymedia. Karel has over 1.5 years in the marketing agency space and learned everything he knows from running ads for clients, running a full blown marketing agency, and spending countless amounts of dollars on books & resources.
Karel Stoy is the Founder & CEO at Stoymedia. Karel has over 1.5 years in the marketing agency space and learned everything he knows from running ads for clients, running a full blown marketing agency, and spending countless amounts of dollars on books & resources.
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