Whenever I get on a call with a home service business and they tell me that they haven’t been able to turn any leads into jobs, or that the leads are picking up and they just “Don’t remember submitting the form”,
It oftentimes comes down to one thing.
They’ve been calling the leads 30 minutes later.
See you might be able to get away with this whenever the lead comes directly from your website or through Google but at the end of the day no matter where it comes from, if you can’t call within a minute of them coming in. . .
You’re always going to have a marginal difference in the effectiveness in your leads
Sure you can generate 100 leads this month, but if your booking rate is 10%, what was it worth?
Now on the other hand your competition is calling the leads within SECONDS & they’re booking 30% of leads.
Literally 3x the amount of appointments & ultimately sales on the exact same amount of input.
Why not 5 minutes anymore?
The truth is that study was created by an MIT professor named Dr. James Oldroyd in 2007, almost 19 years ago!
See, if in 2007 professors if business where telling businesses that they need to be calling leads within 5 minutes or else they’ll suffer a 100x dropoff in response rate . . .
19 years later, after Tiktok, after the short form content boom, do you still think you can call leads within 5 minutes?
Absolutely not.
The main reason being that we as a society have changed a lot.
Nowadays 60% of the global population watches short form content daily.
15-60 second clips are playing over and over causing emotions to switch with every scroll since hey, that’s what a viral video is anyways.
A video that causes an emotion that causes you to stick around.
So imagine this, your ideal homeowner is switching from emotion to emotion scrolling short-form content + being distracted by the million other notifications there wasn’t 19 years ago when people had flip phones!
You must be calling leads within 5 minutes, people don’t have the attention spans anymore!!
Today’s Solution
From speaking to contractors who call leads at various times across the board the numbers have scrunched to the shortest speed-to-lead times possible and I get it. . .
If you get 10 leads in 2 minutes, it’s impossible to call all of them.
But the home service businesses able to call leads within 30-60 SECONDS are getting a marginally higher appointment setting rate than the rest
See if you call leads within 5 minutes you’re doing the bare minimum and can easily get a 20-30% set rate depending on if you also have other follow up methods like text and/or email.
Now on the other hand the businesses that call leads within 30 seconds are getting a 40-50% set rate. . .
With the same exact volume you can get 10-20% more appointments and shots on net for sales which is crazy because if you really think about it,
The only difference in more appointments than competition is simply calling 4 minutes faster!
Take that into account the next time you get leads since if you don’t have the processes to handle a large volume of leads, you’ll fall flat on your face.
Here’s a guide on how to get the most out of a lead vendor but if you already check these boxes, book a call to work with us at https://stoymedia.com/book-a-call
Article By
Karel Stoy is the Founder & CEO at Stoymedia. Karel has over 1.5 years in the marketing agency space and learned everything he knows from running ads for clients, running a full blown marketing agency, and spending countless amounts of dollars on books & resources.
Karel Stoy is the Founder & CEO at Stoymedia. Karel has over 1.5 years in the marketing agency space and learned everything he knows from running ads for clients, running a full blown marketing agency, and spending countless amounts of dollars on books & resources.
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