How Much Should You Be Spending On Marketing (Window Company 2026)

Benchmarks For Spending

So following the 5-10% rule lets say your window company makes $12m per year

$1,000,000 a month in revenue * 0.10 = $100,000 a month in marketing

$500,000 a month in revenue * 0.10 = $50,000 a month in marketing

$100,000 a month in revenue * 0.10 = $10,000 a month in marketing

Now these may seem like big numbers and no way anyone could spend that at your level but some of the fastest growing companies we know, spend the most on marketing and training their teams.

Why Should I Spend That Much?

Oftentimes those who underspend on marketing end up in the same bucket,

Wondering why they aren’t getting enough leads, appointments, & sales from online advertising but then also having these ambitious goals to double or even triple the company!

There is a simple video on our channel that runs through an equation that shows you what you need to spend to get to where you want to go with online ads – Contractor Math

Though, to make a long story short if you want to find out how much you ACTUALLY need to spend in order to get to the KPI you want from online ads;

You do this equation

Your goal revenue divided by your  average ticket (Average project size)

Lets say $5,000,000 a year / $10,000 = 500 projects to get to 5 million a year in revenue

Then take your close rate, lets say 30%, industry average

Then take 500 projects needed / 0.3 (30%) = 1667 appointments needed

Then take your appointment set rate, lets say 30%, industry average

Then take 1667 appointment needed / 0.3 (30%) = 5557 leads needed

Then take your average CPL (Cost Per Lead), lets say $100, industry average for a window company

Then take the 5557 leads needed * 100 = $555,700 spent on marketing

Therefor now you’ve found out how much you need to spend on marketing in order to get to where you need to go,

Just factor in some tolerance since your teams won’t always set 30% every month and your sales team won’t always close 30% every month,

But now you’ve got a rough idea of what you need to do, in order to get to where you need to be.